Privacy Policy

Last Updated: July 24, 2026

Fallon Insurance Agency (“us”, “we”, or “our”) operates the website at https://falloninsuranceagency.com (the “Site”). This Privacy Policy explains what personal information we collect, how we use and share it, and the rights you have regarding your information under California law and other applicable law.

By using this Site or submitting information through our online forms, you agree to the practices described in this Privacy Policy.

Fallon Insurance Agency is an insurance agency licensed in Wisconsin, located at:

We help individuals and businesses find personal and commercial insurance coverage.

We collect personal information in the following categories:

Information you provide directly through our online forms:

• Identifiers: name, address, email address, phone number, date of birth
• Government-issued identifiers: driver’s license number, vehicle identification numbers
• Financial information: current insurance carrier, policy numbers, loss history
• Property information: vehicle details, home details, business details
• Health or medical information: when applying for life or health-related coverage
• Sensitive personal information as defined under California law, including driver’s license numbers and health information collected through quote intake forms

Information collected automatically when you visit the Site:

• IP address, browser type and version, device type
• Pages visited, time and date of visit, referring URL
• Cookie identifiers and usage data collected by analytics and advertising tools

Information from third-party sources:

• Data prefilled or enriched through integrations such as Canopy Connect, InsurGrid, Property Data, or similar insurance data tools when you authorize their use during the quoting process

We use the personal information we collect for the following purposes:

• To respond to quote requests and provide insurance recommendations
• To submit applications to insurance carriers on your behalf
• To service your insurance policies and process claims requests
• To communicate with you about your coverage, renewals, and policy changes
• To send you marketing communications you have opted into, including newsletters and insurance updates
• To comply with applicable insurance regulations, licensing requirements, and legal obligations
• To operate and improve this website
  To protect the security and integrity of our Site and systems
• To process SMS opt-in consent and send text messages you have requested

SMS opt-in information and phone numbers collected for SMS purposes are not shared with third parties or affiliate companies for marketing purposes.

In connection with quoting for auto, life, health, and certain commercial lines, we may collect sensitive personal information as defined under the California Consumer Privacy Act (CCPA), including:

• Driver’s license numbers
• Social Security numbers (for certain commercial applications)
• Financial account information
• Health or medical information
• Insurance history

We collect and use sensitive personal information only to the extent necessary to provide the requested insurance services, comply with legal obligations, or detect and prevent fraud. We do not use or disclose sensitive personal information for purposes beyond those permitted under California law without your consent.

We share your personal information with the following categories of third parties:

Insurance carriers and wholesale brokers: We submit your information to insurance companies and managing general agencies to obtain quotes and bind coverage on your behalf.
Insurance technology platforms: We use third-party tools including agency management systems, customer relationship management platforms, rating engines, and online quoting tools. These may include platforms such as Canopy Connect, InsurGrid, TurboRater, Bold Penguin, and similar services.

Analytics and advertising providers: We use Google Analytics, Google Tag Manager, Google Ads remarketing, and similar services that may receive usage data and cookie identifiers. These services may constitute “sharing” of personal information for cross-context behavioral advertising under California law.

Service providers: We use vendors who help us operate our website, deliver email and SMS communications, provide spam protection (Google reCAPTCHA, Akismet), and support our business operations. These vendors are contractually obligated to use your information only for the services they provide to us.

Legal and regulatory requirements: We may disclose your information when required by law, court order, regulatory request, or to protect the rights, safety, and integrity of our business and clients.

Business transactions: If Fallon Insurance Agency is acquired, merged, or sells substantially all of its assets, your personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a materially different privacy policy.

We do not sell your personal information for money. However, the use of advertising technologies such as Google Ads remarketing and Facebook advertising may constitute “sharing” of personal information for cross-context behavioral advertising under California law. You have the right to opt out of this sharing.

We use cookies and similar tracking technologies on this Site. Cookies are small data files stored on your device that help us operate the Site, understand how visitors use it, and deliver relevant advertising.

We use the following types of cookies:

• Strictly necessary cookies: Required for the Site to function, including session management and form functionality.
• Analytics cookies: Used to understand how visitors interact with the Site. We use Google Analytics and Google Tag Manager for this purpose.
• Advertising and remarketing cookies: Used to serve relevant ads to visitors after they leave our Site, including through Google Ads, Facebook, and Twitter/X advertising networks.
• Spam protection: Google reCAPTCHA is used on our forms to prevent spam submissions.

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. If you use a browser-based opt-out signal such as Global Privacy Control (GPC), we process that signal as a valid request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising, to the extent required by California law.

For more detail on the specific cookies and third-party tools we use, see our Cookie Policy.

We use remarketing services to show ads to people who have previously visited this Site. These services use cookies to recognize your browser when you visit other websites.

• Google Ads: You can opt out of Google’s interest-based advertising at google.com/settings/ads or by installing the Google Analytics Opt-out Browser Add-on.
• Facebook/Meta: You can learn about and opt out of Facebook’s interest-based advertising at facebook.com/about/ads.
• Twitter/X: You can opt out of Twitter’s interest-based advertising at help.twitter.com.

You may also opt out through industry-wide opt-out tools such as the Digital Advertising Alliance or Network Advertising Initiative.

We support Do Not Track (DNT) browser signals. You can enable DNT through your browser’s Preferences or Settings. We also honor Global Privacy Control (GPC) signals as an opt-out of sale or sharing for cross-context behavioral advertising.

When you visit the Site, our servers automatically record log data including your IP address, browser type, pages visited, time and date of visit, and related usage statistics. This data is used for Site security, analytics, and service improvement.

This Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

This Site is intended for users age 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has submitted information through this Site, please contact us and we will remove it.

We implement commercially reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your information may be processed on servers located in the United States. If you are located outside the U.S., please be aware that U.S. data protection laws may differ from those in your country. By using this Site, you consent to the transfer and processing of your information in the United States.

As a licensed insurance agency, certain personal information we collect and use in connection with insurance transactions is subject to the Gramm-Leach-Bliley Act (GLBA) and the California Financial Information Privacy Act (CalFIPA). Where GLBA governs your information, those requirements apply in addition to, or instead of, certain provisions of the CCPA. Our GLBA Notice is available upon request.

If you are a California resident, you have the following rights under the CCPA and CPRA:

Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, our business purposes for collecting it, and the categories of third parties with whom we share it.

Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed to complete an insurance transaction or comply with a legal obligation).

Right to Correct: You may request that we correct inaccurate personal information we hold about you.

Right to Opt Out of Sale or Sharing: You may opt out of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising. We do not sell personal information for money. However, some advertising technologies we use may constitute sharing under California law. To opt out, visit our Your California Privacy Choices page or contact us using the methods below.

Right to Non-Discrimination: We will not deny you services, charge you a different price, or provide a lower level of service because you exercised any of your privacy rights.

Fallon Insurance Agency does not sell your personal information for money. However, some of the advertising technologies we use — including Google Ads remarketing, Facebook/Meta advertising, and similar third-party advertising tools — may constitute “sharing” of personal information for cross-context behavioral advertising under California law.

You have the right to opt out of this sharing at any time. To do so:

Submit a request: Email [email protected], call 920-312-7877, or use our Contact Us form.

Use browser-level controls: We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC opt-out signal, we treat it as a valid request to opt out of sale and sharing for that browser or device.

Manage ad preferences directly: Google Ads Settings | Facebook Ad Preferences | Digital Advertising Alliance Opt-Out

Opting out will not affect your ability to receive insurance quotes or services from us. It only affects whether your browsing data is used for targeted advertising.

As a California resident, you have the right to direct us to limit our use of your sensitive personal information to only what is necessary to provide the insurance services you requested.

Sensitive personal information we may collect through our online forms includes driver’s license numbers, Social Security numbers (for certain commercial applications), financial account information, and health or medical information submitted during life or health insurance quoting.

We already limit our use of sensitive personal information to:

• Providing the insurance quote, application, or service you requested
• Complying with insurance regulatory and legal obligations
• Detecting and preventing fraud

We do not use sensitive personal information to infer characteristics about you or for purposes unrelated to your insurance request. If you would like to submit a formal request to limit use of your sensitive personal information beyond this, contact us by:

• Email: [email protected]
• Phone: 920-312-7877
• Online: Contact Us Form

To submit a verifiable consumer request, contact us by:

Email: [email protected]

Phone: 920-312-7877

Online: Contact Us Form

We will acknowledge your request within 10 business days and respond within 45 calendar days. In some cases we may need to verify your identity before processing your request. We may require confirmation of certain identifying information such as your name, phone number, email address, or policy information.

You may make a verifiable request no more than twice within a 12-month period. You are not required to create an account to submit a request.

We may update this Privacy Policy at any time. When we do, we will update the “Last Updated” date at the top of this page. Material changes will be communicated by posting a prominent notice on this Site or by emailing you at the address we have on file. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

If you have any questions about this Privacy Policy, please contact us.